Friday, 6 June 2008

NOW WE ARE BIG.




Shortly after we opened our shop, Susanna Edwards wrote in 'Design Week' magazine about our hand knitted sign. 

"an example in the whispering category of typography, Prick Your Finger is a contemporary haberdashery in Bethnal Green......It's signage is innovative, yet quiet in its content, process and display. Hand-spun typography has been made from the wool of Rough Fell sheep, the sturdiest mountain breed in Britain. Too rough a material to wear, it has been spun un-washed to produce typography that is full of lanolin that makes it waterproof.  It is homemade: only a spinning wheel and a crochet hook was required, and no sign writer or manufacturer was required.  Even the name "Prick Your Finger" pertains Sleeping Beauty falling asleep."

Our sign was also quiet because I knitted it the night before the opening! 
One year on and Rosemary has had the task of knitting most of the new typeface. It is knitted in Swaldale roving, and soaked in vegetable oil to replace lost lanolin.
Needing a tall man with a ladder, Louise went to our pub, the Florest,  and Bob was just knocking off sick. Fortunatly Bob wasn't that sick, and spent the next hour putting up our sign, for which we were most gratefull.
The letters were a tight fit, but as Louise handed Bob the nails, Rosemary looked on ernestly, and shouted 'left a bit, right a bit,' until we all, along with the people having their lunch in the Wild Cherry over the road, agreed it was perfect.  To thank Bob for his time, Louise darned one of his cashmere jumpers. 
We hope you like our new sign.


2 comments:

I Love Denim said...

I loved the old sign, I love the new sign, long live Prick Your Finger! Love X X X X X X Lorna

Felix said...

I agree. The old sign was an iconic, groundbreaking use of rough fell.

The new sign is BIG!

It looks amazing!

Well done Rosemary xxx